Nutanix Proves a Good Fit for Bravissimo

Retailer backs Nutanix for its first-time leap to virtual servers

LONDON, UK29th April, 2015 – Nutanix, the web-scale converged infrastructure company, today announced that specialist lingerie retailer Bravissimo is to deploy its hyperconverged infrastructure to make the move from physical to virtual servers supporting its business-critical applications.

Bravissimo offers a wide choice of lingerie, swimwear and clothing. Established in 1993, Bravissimo has grown to become an award-winning, multi-million pound company with 25 high street stores and an ecommerce channel.

With many of its servers coming to the end of their lives, Bravissimo needed to update its server infrastructure. Moreover – and unusually for a mid-size enterprise – the company had not virtualised, and was therefore looking to consolidate 30 physical servers overall. Traditional servers and SAN storage were initially considered, but following recommendations from other Nutanix retail customers, the IT team decided that a web-scale solution – in the form of the Nutanix Virtual Computing Platform – was the better option.

“We looked closely at both approaches,” explains Bravissimo’s IT Manager Ian Murphy, “and, although blown away by what Nutanix had to offer, initially we thought it was out of our reach. However, after further discussions we realised there was a lot of extra value to be gained from the Nutanix platform, particularly from the integrated compute and storage management, as SAN management has always been a big headache for us.”

The company was also planning to add offsite disaster recovery in a later phase of its infrastructure refresh project, so the Nutanix Metro Availability option further helped to seal the deal.

“Metro Availability will enable us to add off-site DR without the need for anything more than another Nutanix appliance,” said Murphy. He continued: “I am confident that Nutanix is the right choice for Bravissimo and will enable the company to deliver even higher levels of service to customers and staff over the coming years.”

With the hardware installed, the Bravissimo team plans to migrate all of its physical workloads to the Nutanix-hosted VMware environment, including SQL database servers and payment processing applications linked to the tills in Bravissimo stores. Testing and familiarisation are well under way and the team is already impressed with both the performance and ease of management of the Nutanix platform.

About Nutanix

Nutanix delivers web-scale IT infrastructure to medium and large enterprises with its software-driven Virtual Computing Platform, natively converging compute and storage into a single solution to drive unprecedented simplicity in the datacenter. Customers can start with a few servers and scale to thousands, with predictable performance and economics. With a patented elastic data fabric and consumer-grade management, Nutanix is the blueprint for application-optimized and policy-driven infrastructure. Learn more at or follow up on Twitter @nutanix.

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